There is a strong need for a regulatory approach that allows for product component and whole-of-product claims.

As an organisation that has been working on the subject of credible and effective sustainability standards for the last 20 years, ISEAL strongly believes that claims in the marketplace should be clear, relevant, and substantiated. ISEAL supports more stringent regulation to ensure this, enabling consumers to make sustainable purchasing decisions. However, ISEAL is concerned about the direction of the EU process to develop directives addressing sustainability and environmental claims and labels.